Break Through Your Paid Media Performance Plateau.
Expert-led Paid Search & Paid Social management custom built exclusively for Lead Gen & B2B E-commerce brands that deserve improved performance, not vanity metrics.
There is no playbook in today’s evolving digital landscape.
I’m Pauline Jakober. After 20+ years of solving for growth, driving performance, and studying what works, I can tell you—there is no playbook. If you want to win, beyond best practices is where the potential really starts. You need a customized plan to evolve every single day.
At Group Twenty Seven, we like winning for our clients.
Why do our clients like us so much?
We make budgets work harder.
We ask questions to really understand.
We alleviate pressure by giving facts to show your C-suite.
The relief that comes from knowing things are being done right.
We’ve heard it many times:
“You treat us with such care, it feels like we’re your only client.”
“I dreaded calls with our last agency. This is such a different experience; these calls are so informative and helpful!”
When it comes to ad programs, we know:
Strategic precision beats budget size every time.
What worked 6 months ago may not work anymore.
A list of keywords isn’t a performance ad strategy.
Every company and industry is different and why we customize every ad program.
Without a growth-mindset, you have nothing.
Here’s how we can work together:
End-to-End
Ad Management
Ready for a proactive partnership built around your business?
We look at your business through a marketing lens—your product or service, landing pages, sales process, customer journey—making sure everything works together strategically. Through active listening, transparent communication, and constant evolution, we bring aha moments, and results with both creative wins and staying power.
The Paid Media Strategy & Performance Consult
Is your paid media engine operating at its full potential?
Your team is in your accounts and executing daily and still game-changing efficiencies and untapped growth are easy to miss. Let’s bring them to light. With complete objectivity, Paid Media Expert, Pauline Jakober spends five focused hours inside your paid media operations: auditing strategy, creative, targeting and uncovering what’s truly driving results versus what’s burning budget. You’ll get unbiased, expert truth on where your accounts actually stand, along with a clear roadmap to improve.
Ready for precision, alignment and clarity when it comes to your ad program?
It all starts with a conversation.
Strong paid media expertise and clear, reliable execution.
"This is my second time partnering with Group Twenty Seven, and once again they’ve been an exceptional extension of our team. Group Twenty Seven brings a level of thoughtfulness and care that’s hard to find, paired with strong paid media expertise and clear, reliable execution. Pauline is a smart, steady leader who approaches strategy with real intention, and Chelsea is thorough, proactive, and consistently on top of every detail. Group Twenty Seven helps us stay ahead of competitors, properly measure and attribute campaigns, and continuously improve our advertising performance and ROI. Working with them again has been an easy “yes,” and I’m excited for what’s ahead."
—Jess Lightner, Director, Marketing, Tekton Research
Client since August 2025
Truly transformed paid media results.
"Group Twenty Seven manages our ad campaigns across search, video and social ad platforms, and their work has truly transformed our results. They’ve elevated our campaign strategies and performance. By consistently staying ahead of the latest ad tech features and trends, we’ve not only achieved exceptional returns on paid search but also engagement rates for our display and video brand trust campaigns that surpass industry benchmarks.
Group Twenty Seven’s agility has been instrumental in navigating the challenges of shifting product and campaign launch timelines. They’ve customized their approach and reporting to align with our unique business needs, showcasing both flexibility and a deep understanding of our goals. More than just an agency, Group Twenty Seven has become an indispensable extension of my role. As part of a lean team, their partnership has been invaluable in advancing Verathon’s digital marketing initiatives."
—Stuart Sakoda, Digital Marketing Manager, Verathon
Client since March 2018
Immediate and positive impact.
"Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing targeted traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership."
—Dave Skahan, Vice President, Commercial Operations & Demand Generation Strategy, Emulate
Client since March 2024
From Digital Tactics to B2B Strategy: A Trusted Partner for Every Stage of Growth.
“We've been so happy to work with Group Twenty Seven through many phases of growth in our company, and they've deftly handled each transition. As we've gone from a fairly straightforward strategy of advertising digital products to working more on brand awareness and B2B growth, they've stayed on top of trends and technological developments to remain our trusted advisors on digital marketing. Each member of the team is knowledgeable, conscientious, proactive and a pleasure to work with. ”
—Molly Owens, CEO, Truity Psychometrics
Client since June 2011
Group Twenty Seven delivers.
“Group Twenty Seven has been an invaluable partner in growing and refining our paid media program on both Google Ads and LinkedIn. Pauline and Alyssa have used their expertise to align our advertising strategy with our organizational goals. They take the time to understand our niche market and business, integrating with other organizational initiatives - not just those related to ads - to maximize our strategy's impact. We continue to be incredibly pleased with our partnership, and greatly appreciate Alyssa's thorough and thoughtful approach to achieving success. With her help, we continually find ourselves at the forefront of paid ad advancements, enabling us to confidently capitalize on the benefits of new campaign types, AI features, and more. If you want a professional, friendly, and responsive expert partner to ensure success with your paid media, Group Twenty Seven is certainly the right choice.”
—Catherine Crowley, Director of Marketing, Best Corporate Events
Client since January 2010
The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019
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