This year, we’re continuing with our tradition of compiling a PPC wish list for the coming year. This list consists of all the things we’d like to see in PPC advertising, such as changes or innovations. Have our wishes from previous years (such as 2020, 2019 and 2018) come true? Unfortunately, not. But that won’t … Read More
Every year at around this time, my team and I like to give thanks for all the PPC functions and tools that help us do our jobs better and more efficiently. While it might be tempting to skip a gratitude post this year (who wants to celebrate anything … Read More
Over the past several months, more and more prospective clients are coming to me with a specific complaint: their PPC program is no longer working as well as it once did. In some cases, their program worked great for years and now it's suddenly not. In other cases, the … Read More
Call ads and call extensions have been around for a while now. We love how we can track these calls within Google Ads to see the number of calls and their duration. But we still had a gaping hole in our knowledge: How many of those callers are actually … Read More
Bumper ads are easy to dismiss. After all, what can you possibly accomplish in just six seconds? As a result, some advertisers dismiss them out of hand. But they’re missing the point. Because bumper ads aren’t designed to be used in isolation. Combine them with other advertising, such as additional bumper ads … Read More
No company wants to spend more on their advertising than they need to. Which is why the prospect of advertising dollars going towards fraudulent ad clicks is frustrating. And this is especially true if you’re in a highly competitive industry where the costs of keywords are high. Some of our … Read More
Those of you who are PPC managers know that, often, you don’t get great PPC results straight out of the gate. And even if you do, you know there’s always room for improvement. Sometimes, getting great results is a long, iterative process of developing creative solutions, testing, and adjusting. We … Read More
Lead forms have been around for a while in the Google advertising network, but when we first tested them in late 2019, we didn’t get great results. But the world of PPC changes fast. And given that we’re now halfway through 2020, we thought the time is ripe … Read More
It’s not uncommon for businesses to get excited about promoting new products or services through paid search advertising. But sometimes, they forget they’ll need to either increase their advertising budget for this new endeavor – or re-allocate some of their existing budget. Unfortunately, when you shift marketing budget from … Read More
It's not uncommon for clients to offer us additional PPC budget a few weeks before the end of a fiscal quarter. They do their accounting and find they have some unused budget. So they offer it to us — but only if we can use it to get … Read More
Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated lockdowns. Consequently, some companies are reluctantly letting go of their pay-per-click (PPC) marketing agencies and bringing those responsibilities back in-house. In other cases, companies are making cuts to their marketing teams and shuffling responsibility … Read More
Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging. He reached this conclusion because his ad messaging never quite captured his business goals and/or spoke to his target audience. And when he requested changes, the agency never applied them … Read More
Their mix of creativity, data driven solutions, and transparency sets them apart.
"When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them."
—Christopher Case, CMO, My Foot Shop
Client since December 2019
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about 2 1/2 years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for nearly two years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Direct of Marketing, Proxibid
Client since March 2018
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
Focused on increasing sales.
“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I will continue to refer the talented Group Twenty Seven!”
—Matt Grimm, Ecommerce Director at Red Star Traders
Client since January 2012
