I’ve been helping B2B businesses advertise with Google Ads for so long, I’m always a little surprised when I discover that not every B2B is already doing it. Once upon a time, B2Bs hesitated to advertise with Google because they didn’t see the value. But today, that objection … Read More
As a B2B marketer, you know customers won’t convert on the basis of a single text ad. This is especially true of our life science clients who develop and market complex lab equipment that they sell for five- to six-figures. With one of these clients, we work with two … Read More
The more real estate you can claim on Google search engine results pages (SERPs), the better. Generally, more real estate means more eyeballs—which could mean more clicks and sales. Local Service Ads are an underused way to claim more real estate on SERPs, especially when people search for your … Read More
Back in the day, I loved cost-per-click (CPC) as a digital marketing metric. In fact, when I got my start in paid search marketing, I liked nothing more than showing clients how shaving a few pennies off their CPC lowered their overall cost. But CPC isn’t something we pay … Read More
I’ve heard rumblings here and there about how Google Ads automation is changing the role of PPC managers. So much automation exists within the Google Ads platform, say some folks, there’s little left for PPC managers to do. Automation does everything you need. I get this argument. Because it’s true … Read More
Performance Max campaigns make some of us feel anxious. Why? Because we feel uncomfortable letting go of any control and allowing Google machine learning to make decisions for us. I felt that way for a long time too. But over the last couple years, I’ve become convinced that living with … Read More
I recently met with a prospective life sciences B2B client that’s preparing to launch a new product. Their team had a plan in place to promote the product launch that included the usual suspects, such as trade shows and email marketing. However, the team was also interested in using … Read More
For years, Dynamic Search Ads (DSAs) have been a powerful tool in paid search marketing. Yet many advertisers still hesitate to use them. Why the resistance? Because advertisers don’t have as much control over DSAs as they do regular search ads. And that makes them feel uncomfortable. I totally understand the sentiment. … Read More
Many businesses won’t get professional help with their Google advertising until things go wrong. Sometimes it’s the result of the business owner rolling up their sleeves and giving themselves a crash course in Google advertising. Or sometimes it’s the result of the marketing manager giving an inexperienced junior marketer … Read More
You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in search and shopping ads. You may have wondered if these ratings are something you can (or should) add to your … Read More
Now that 2021 has wrapped, let’s look back at all the paid search marketing topics we covered in our blog last year. We covered a lot of ground, ranging from innovative ways to use your Google Ads advertising to the special challenges of international advertising to our lobbying efforts to get “women-owned” included … Read More
It’s been another dynamic and fast-paced year in the world of paid search marketing, with many new challenges and opportunities. While it’s been a great year, with many things to be thankful for, we’d still like to see a few improvements. But unfortunately, not all of our wishes come true. Indeed, … Read More
Their mix of creativity, data driven solutions, and transparency sets them apart.
"When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them."
—Christopher Case, CMO, My Foot Shop
Client since December 2019
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
Client since March 2018
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
January 2021
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
Focused on increasing sales.
“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I will continue to refer the talented Group Twenty Seven!”
—Matt Grimm, Ecommerce Director at Red Star Traders
Client since January 2012
