If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious, and very correctable, issues—especially if you’re working from a checklist. Things like: Newer campaign types (such as PMax and Demand Gen campaigns) are missing important guardrails that could improve performance and … Read More
While my team usually works with enterprise B2B businesses these days, we still take on smaller clients occasionally. We enjoy these clients. Improvements can happen very quickly when the client is responsive, and it’s rewarding to see them succeed. Most of these clients started by managing their Google Ads … Read More
When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart, or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. And that just about covers it, … Read More
The world of digital advertising is filled with recommendations and “hot takes.” Some advertisers proclaim, “Broad match is terrible” while others say, “Broad match is amazing!” There’s little room for nuance. And every time I speak about the benefits of broad match, for example, I’m guaranteed to get some … Read More
When your business is in the news or getting attention online somewhere, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond to … Read More
Well-rounded B2B digital advertising programs include campaigns that are geared to demand generation, brand awareness, and lead capture. Understandably, most programs put the greatest emphasis on lead capture. But that doesn’t mean B2B advertisers can ignore the foundational work they need to do to get to the lead capture … Read More
Using Google Ads to drive donations isn’t something you hear about a lot. In fact, I remember when the accepted advice was to never directly ask for donations in a search ad. How times have changed! Still, many nonprofits today still hesitate to launch digital advertising programs with paid … Read More
Nothing is more frustrating (or scary!) than seeing a well-performing Google Ads account suddenly take a nose dive or experience a consistent decline in performance over time. When it happens, you’re highly motivated to find the cause—and reverse the decline as quickly as possible. This isn’t a new topic! … Read More
As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can make a real difference in performance but take time to … Read More
Why are some Google Ads programs successful and others aren’t? Why can some B2B companies use Google Ads to drive long-term growth, while others struggle to gain a foothold or see their once-productive programs peter out over time? In my 15 years of managing Group Twenty Seven, I’ve identified … Read More
Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Often, your next area of focus should be content—and everything that happens after a prospect clicks on your ad. Who … Read More
“Anyone can start a business. Sustaining that business is the hard part.” A friend of mine said this to me during a recent chat. And I couldn’t agree more. If you don’t want your business to flame (or peter) out after an initial period of growth, you need to … Read More
Their mix of creativity, data driven solutions, and transparency sets them apart.
"When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them."
—Christopher Case, CMO, My Foot Shop
Client since December 2019
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
Client since March 2018
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
January 2021
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
Focused on increasing sales.
“Working with Group Twenty Seven has been tremendously valuable for our PPC goals. They are constantly bringing fresh ideas to the table and are focused on increasing our sales. The personal touch and flexibility they provide has made working with them not only a great experience, but also our ROI continues to grow. I will continue to refer the talented Group Twenty Seven!”
—Matt Grimm, Ecommerce Director at Red Star Traders
Client since January 2012
