When we talk about Google Ads optimization, we usually talk about optimizations you can make within your Google Ads account. So, we cover topics such as what campaign types to test, what settings to use, how to segment audiences, and any other tips and strategies that will help … Read More
Every year, it seems like THIS year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in AI and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers … Read More
Many marketing leaders see Google advertising as a cost item rather than an investment in the business. This is especially true when Google Ads performance is sluggish. It’s only when their Google advertising leapfrogs in performance that they start to conceive of the value Google advertising can bring. Sadly, there’s … Read More
When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart, or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. And that just about covers it, … Read More
Using Google Ads to drive donations isn’t something you hear about a lot. In fact, I remember when the accepted advice was to never directly ask for donations in a search ad. How times have changed! Still, many nonprofits today still hesitate to launch digital advertising programs with paid … Read More
Why are some Google Ads programs successful and others aren’t? Why can some B2B companies use Google Ads to drive long-term growth, while others struggle to gain a foothold or see their once-productive programs peter out over time? In my 15 years of managing Group Twenty Seven, I’ve identified … Read More
In March, I spoke about the power of broad match to a room of PPC experts at the SMX (Search Marketing Expo) in Munich. I'll admit, I was anxious about the topic and how the audience would receive my largely pro-broad match talk. While many agencies use broad match and … Read More
Every Google Ads manager, at some point, will forget to take Google Ads recommendations with a healthy dose of skepticism. Can you blame them? Log into the Google Ads platform and everything seems straightforward. The platform itself helpfully guides you and tells you what you need to do … Read More
Recently, one of my team members informed me that the new CFO of one of our clients isn’t a big fan of advertising. The gist of his argument is this: the company is going to get sales via its listing in organic search results. So why pay for … Read More
Let me start with this: I've run a successful paid media agency for more than a decade because we drive leads for our clients. Not only do we drive leads, but we often increase them month after month, year after year. And yet, it’s not always about leads, people. There’s a … Read More
It’s hard to believe, but 2022 is already winding down. Which means that B2B advertisers can take their feet off the gas and relax a bit, right? Unfortunately, not. Because these last few months of the year are a critical time in your Google Ads and LinkedIn advertising programs. This … Read More
Back in the day, I loved cost-per-click (CPC) as a digital marketing metric. In fact, when I got my start in paid search marketing, I liked nothing more than showing clients how shaving a few pennies off their CPC lowered their overall cost. But CPC isn’t something we pay … Read More
Immediate and positive impact.
"Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing our search traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership."
—Dave Skahan, Senior Director, Commercial Operations & Demand Generation Strategy, Emulate
Client since March 2024
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
November 2022
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
Client since June 2011
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019
