The AdWords Change That Requires a Text Ad Rethink

by Pauline Jakober
September 8, 2016
PPC News

If you’ve worked in PPC for any length of time, the combination 25-35-35 holds special meaning.

Why? Because it was the prescribed character limit for AdWords text ads.

But no longer.

In July, Google announced an expanded character count of 30-30-80 for text ads—giving PPC pros a lot more space to work with.

But while your marketing team might be tempted to simply throw in an extra headline and some additional text, your campaigns would benefit from a more considered approach.

In her latest column in Search Engine Land, Pauline Jakober shows us how to use this change to AdWords text ads more strategically.

TAGS: AdWords, text ads

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Immediate and positive impact.

Couldn’t be happier with the results.

A partner in every sense of the word.

Better ROI on Google Ads dollars.

Group Twenty Seven delivers.

Steady increase in ROI year over year.

Professional knowledge guiding our PPC campaigns.

The proof is in the numbers.

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