Track B2B PPC Conversions Like a Pro

Conversion points for B2Bs include actions like downloads, demo signups, webinar signups and so on. Screenshot Adwords Whereas a product purchase on a commerce site is instant, an informational giveaway helps B2Bs move prospects along the sales cycle from research to buy over time.

However, B2B advertisers often don’t take the time to track beyond the initial click. In this guest post on, Pauline Jakober shares simple ways to track B2B PPC conversions that are key to understanding performance.