You probably know there’s all sorts of ways to optimize your standard search campaigns in AdWords, but did you also know you can optimize your retargeting campaigns to boost ROI? Whenever we are looking to do so, we look at three key areas first:
- The type of advertisement
- The frequency and duration of the ad
- Auditing the remarketing lists
You can learn more about these techniques for optimizing AdWords remarketing in my January column over at Search Engine Watch. Enjoy!