If you missed the AdWords release notes on April 11, you might want to give it another look.
Because there was small one item in those notes that got us (and other PPC pros) very excited.
Under “New Sitelinks report in AdWords reporting section in GA,” Google announced that Analytics will now report on actual clicks on sitelinks leading to a website visit.
In other words, you can now see which individual sitelinks are performing on any given campaign, and how those sitelinks contribute to performance after a click to a website.
This is huge!
To learn more about this exciting new Google Analytics feature, and how you can use it to improve your PPC campaign performance, check out Pauline Jakober’s latest column in Search Engine Watch.