The Bad (and Good!) of Ad Blocking Software

by Pauline Jakober
November 26, 2015
PPC Management

When television was in its infancy, advertisers had full control of program content, scheduling and advertising. Networks (and certainly not users) had little influence.

It wasn’t until advertisers were caught manipulating popular quiz shows that networks assumed control and struck a balance between monetization and user experience in TV broadcast advertising.

Which brings us to online ad blocking software.

As a PPC agency owner, you might think that I’m totally against ad blocking software. And you’d be right. (I firmly believe in the benefits of advertising when applied appropriately.)

But at the same time, I recognize that ad blocking software is helping to motivate advertisers, publishers and networks to create a better balance between monetization and user experience in online advertising—the only certain way to keep ad blocking software to a minimum.

For more on ad blocking from the perspective of a PPC agency executive and web user, check out Pauline Jakober’s column in Search Engine Land.

TAGS: ad blocking

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Jessica P Proxibid

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We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
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November 2022

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Client since June 2011

Scott Flynn Best Corporate Events

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“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
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Bryan Burns SmartHunts

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—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012

The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019

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