When television was in its infancy, advertisers had full control of program content, scheduling and advertising. Networks (and certainly not users) had little influence.
It wasn’t until advertisers were caught manipulating popular quiz shows that networks assumed control and struck a balance between monetization and user experience in TV broadcast advertising.
Which brings us to online ad blocking software.
As a PPC agency owner, you might think that I’m totally against ad blocking software. And you’d be right. (I firmly believe in the benefits of advertising when applied appropriately.)
But at the same time, I recognize that ad blocking software is helping to motivate advertisers, publishers and networks to create a better balance between monetization and user experience in online advertising—the only certain way to keep ad blocking software to a minimum.
For more on ad blocking from the perspective of a PPC agency executive and web user, check out Pauline Jakober’s column in Search Engine Land.