How We Failed at B2B PPC in 2014

If you’re not failing at PPC from time to time, you’re not trying hard enough. At the close of the year, we reflected back on all the challenges we faced head on in 2014, and where we failed in the area of B2B PPC. Check out this column for Search Engine Watch to learn more about what tactics just didn’t work out, and what you can learn from it.

Toy Soldier