How to Compete When CPCs are Sky High

In some industries, such as law, insurance, medical coding and education, the cost of online ad clicks are through the roof. In these areas, companies pay on average $50 per click. And clicks costing $200 or more are not unusual!

If you don’t have the deep pockets of the big brands, is it possible for you to compete when prices are so high?

The answer is yes. And you do it by bringing down costs where you can and making sure that every click counts.

To find out more, check out my latest column in Search Engine Land: “Beat High-Cost Paid Search Clicks by Sweating the Details.”

When CPCs are sky high

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“The Group Twenty Seven team is very data- and numbers-driven with a good understanding of AdWords. Pauline is a prompt and frequent communicator, which for me is an A item. And unlike many consultants, she will listen to you and work to understand your business.

Perhaps the biggest complement I can give Pauline is that she understands that my business is about making money. She is focused on using pay per click to improve our bottom line — not number of visits, not cost per click … but real “money in the bank” results.

Through the years, I have wasted a lot of money with 3rd party PPC companies with results ranging from poor to terrible. The time and money we have invested with Group Twenty Seven is time and money well spent.

I consider Pauline an extension of the Sign Art Etc team.”

Doug Ellenberger, President, Sign Art Etc

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