How to Compete When CPCs are Sky High

In some industries, such as law, insurance, medical coding and education, the cost of online ad clicks are through the roof. In these areas, companies pay on average $50 per click. And clicks costing $200 or more are not unusual!

If you don’t have the deep pockets of the big brands, is it possible for you to compete when prices are so high?

The answer is yes. And you do it by bringing down costs where you can and making sure that every click counts.

To find out more, check out my latest column in Search Engine Land: “Beat High-Cost Paid Search Clicks by Sweating the Details.”

When CPCs are sky high

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