Case Study

Best Corporate Events Dominates a Saturated Ad Landscape to Achieve Steady Annual Growth for 10 Years

Best Corporate Events & Team Building

Best Corporate Events delivers original event programming with experienced facilitators to corporate groups and large organizations across North America, including Fortune 100 companies.


  • Ad landscape saturated with advertisers outside of the corporate events industry.
  • Low quality scores and ad impressions. Best Corporate Events’ PPC account needed improved quality scores and ad impression rates to be a competitive player in the ad landscape.
  • Limited future growth. With little success in their strongest markets, the prospect of expanding to other locations seemed remote.


  • Optimize accounts with a targeted strategy for landing pages.
  • Tighten relationships between keyword, ad copy and landing pages.
  • Rollout program nationwide. Once the client achieved high quality scores and a good share of ad impressions, their PPC advertising was rolled out to markets across the U.S.
  • Remain open to testing and iterating. Throughout its partnership with Group Twenty Seven, Best Corporate Events has remained open to testing and iterating, which has been a major contributor to its PPC success.


  • Steady YOY growth for 10 years.
  • An average of 15% increase in leads annually.

Group Twenty Seven delivers.

“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”

Scott Flynn Best Corporate Events —Scott Flynn, CEO, Best Corporate Events