The PPC world is a competitive one, but most of us play by the rules. Sometimes, however, the competition plays dirty, and uses paid search to tear down another advertiser.
Even if you have customer support directly from your advertising platform — Google AdWords, for example — there can sometimes be a lot of gray area on whose responsibility it is to remedy the problem.
In this post for Search Engine Land, I go over a real-world example of “Black Hat” PPC tactics, and some ways any advertiser can prepare for situations like these.
