Tips to Streamline Global PPC Management

Large brands that have PPC accounts across the globe often face disjoined efforts. Even though your audience may be different, the basic foundations still apply. When implemented well, a good paid search process can boost ROI across all your geographic locations, even if you have multiple PPC account managers.

In this post for Search Engine Watch, I share some tips for streamlining international PPC accounts to create a concerted effort and a process for making all locations more collaborative.