Did you know that organic search engine optimization and pay per click can work together to provide even stronger results? In this guest post published at Jill Whalen’s HighRankings.com, Pauline Jakober talks about how SEO and PPC work together to produce better results.
In this post, you’ll learn:
- How to use organic search data to help your PPC perform better.
- How PPC campaigns can benefit your SEO efforts, and vice versa.
- How PPC can give ideas for a better user experience on your site.
- Ways to measure both PPC and SEO together.