If you’ve ever had to deal with not seeing PPC conversions (when you should be), you may know one of the first places to look is the AdWords tracking code.
Often, the implementation is not correct (remember, we’re dealing with IT folks and developers who aren’t used to this), and that’s why we’ve created a process for troubleshooting it.
I’d like to share that process with you. Head on over to my latest PPC column at Search Engine Land to access your troubleshooting guide (built for non-techies!).