When Smart Goals Aren’t Smart at All

by Pauline Jakober
February 25, 2016
AdWords

In December of last year, Google rolled out Smart Goals to AdWords users. The company promoted the feature as a way for businesses to forgo the painstaking process of setting up conversion tracking by using conversion data collected from other businesses instead.

But this “easy-to-use” solution begs a big question: Would the actual data (if conversion tracking was in place) bear any resemblance to this aggregated data?

Truth is, advertisers have no way of knowing. And that seems more than a little risky.

In her latest column in Search Engine Watch, Pauline Jakober takes a closer look at the issues surrounding Smart Goals and speculates at what might lie behind this latest Google offering.

TAGS: Smart Goals

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