Here’s a fun thing to try the next time you’re in a room of PPC marketers: Declare loudly (and anonymously, if possible), “You should advertise on Bing!” then hide behind a table and watch the buns fly.
It’s true. Few things generate more debate (and often derision) among PPC marketers than the topic of whether Bing Ads are worth the time, effort and money to administer.
We’re here to tell you that Bing Ads ARE worth it. But before you toss that bread roll, find out why we’re fans of running paid search ads on Bing in Pauline Jakober’s latest Search Engine Land article.