Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily … Read More
Recently, when Search Engine Journal asked me to predict what will happen in paid search in 2018, I pointed to audience targeting. Here’s an excerpt: Next year, I predict that Google will put more resources into audience targeting methods – especially on the Search Network — while, at the … Read More
Group Twenty Seven is a boutique online advertising agency that’s run by a close-knit team of advertising professionals. Our team is distributed geographically (with most located in Colorado and Massachusetts), but you wouldn’t know it from how we interact. We work together closely and collaboratively—and have a genuine … Read More
I’m delighted to announce that I’ve been invited to speak at the upcoming ADworld Experience Conference in Bologna, Italy! ADworld Experience is a unique conference because it’s based on real-life pay per click and conversion rate optimization case studies. It will run over two days: April 12 and 13. About … Read More
One paid search element that doesn’t always receive the attention it should is how to write a good PPC text ad. The importance of good paid search ad copy can’t be overstated. Even the most stellar PPC program can’t survive poorly written ads! Yet writing these ads isn’t … Read More
I’m somewhat hesitant to tackle the subject of PPC basics for new AdWords users. Because to do PPC well, you really have to step beyond the basics. But as soon as you do, things can get complicated really fast. As a compromise, I’m going to discuss both in … Read More
Paid search advertising is always changing. (Which is one of the things I love about it.) It takes a concerted effort to keep up with the times. Paid search changes at such a rapid rate, in fact, that you have to look extra carefully at work experience. For … Read More
Is a website redesign good news for your PPC program? Well, yes and no. It’s true that an updated, well-functioning website can give your PPC program a nice boost. But it’s also true that the website redesign process can send your PPC program off the rails—at least temporarily. In my … Read More
Among most paid search pros, PPC brand bidding is an accepted practice. Still, some clients (and maybe even some PPC pros), continue to resist it. The most common reason I’ve encountered for not bidding on brand is the belief that organic will pick up the slack. Some will … Read More
As has become our tradition at this time of year, we like to compile a wish list of the things we’d love to see in paid search in the new year. Do we make this annual wish list because all our wishes come true? Sadly, no. But we … Read More
If you’re a business owner or marketing manager, you’ve probably been approached multiple times with offers of a “free” audit of your company’s paid search accounts. You might be tempted to accept one of these offers. After all, what have you got to lose? And you’re right, getting a … Read More
Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC your best shot — but still not get the results you expect. Ultimately, you become frustrated with paid search and decide to break off your on-again, off-again relationship. But, as … Read More
Immediate and positive impact.
"Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing our search traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership."
—Dave Skahan, Senior Director, Commercial Operations & Demand Generation Strategy, Emulate
Client since March 2024
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
November 2022
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
Client since June 2011
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019
