I’m delighted to announce that I’ve been invited to speak at the upcoming ADworld Experience Conference in Bologna, Italy!
ADworld Experience is a unique conference because it’s based on real-life pay per click and conversion rate optimization case studies.
It will run over two days: April 12 and 13.
About ADworld Experience
The conference was founded about five years ago, and it attracts may top level PPC and CRO specialists. In 2017, they had more than 250 participants and 22 speakers. The average participant is quite experienced, so the information that’s shared tends to be innovative and advanced.
The first day of the conference will feature advanced seminars on AdWords, Facebook ads, other paid advertising networks, conversion rate optimization and PPC tools.
The second day will consist entirely of case studies, which should be fascinating!
Learning from the experiences of other PPC pros can be incredibly informative—whether it’s at a conference or over coffee. There’s nothing like sharing success stories (and some horror stories) to grow our depth of understanding.
I’ll be presenting a case study on the second day. I’ve chosen to feature a B2B client account that we’ve breathed new life into. Over several years, we undertook an ambitious program for this client that included targeted videos and over 30 localized landing pages—and got excellent results. I’ve titled my topic “How We Took a B2B Account From Boring to Brilliant,” which sums it up nicely.
If You’re Interested…
If you’re interested in attending the conference (and maybe exploring Bologna at the same time), registration is now open.
If you can’t make it to the event, live streaming and videos are available for purchase.