One paid search element that doesn’t always receive the attention it should is how to write a good PPC text ad. The importance of good paid search ad copy can’t be overstated. Even the most stellar PPC program can’t survive poorly written ads!
Yet writing these ads isn’t easy. You need them to accomplish a number of not-easy things, including grab the viewers’ attention, communicate your message clearly and get qualified prospects to click.
At the same time, you have to adhere to strict requirements and limitations, such character count limits.
Over the years, my team and I have gotten pretty good at writing PPC text ads. And in my latest Search Engine Land column, I share 15 tips for writing PPC text ads that will help your online ads soar!