Is a website redesign good news for your PPC program? Well, yes and no.
It’s true that an updated, well-functioning website can give your PPC program a nice boost.
But it’s also true that the website redesign process can send your PPC program off the rails—at least temporarily.
In my recent article in Search Engine Land, I talk about where things can go wrong in website redesigns from a PPC perspective.
Because when you know where potential problems lie, you can take steps to avoid them when you can—and correct them quickly when you can’t.