Why Do-It-Yourself PPC Might Be a Bad Idea

We get it. A penny saved is a penny earned—especially when it comes to your business. So if you can save money by doing PPC in house (rather than hiring an outside PPC agency), then why not?

But here’s the thing: Whether you’re a business owner with a penchant for marketing, or an experienced executive with a solid marketing team, it’s not easy to do PPC well.

Over the years, we’ve picked up many accounts from PPC do-it-yourselfers and have identified three mistakes DIYers commonly make. (To find out what they are (and how to avoid them), check out Pauline Jakober’s article on common PPC mistakes in Search Engine Land.)

In fact, doing PPC yourself (or assigning it to your already-stretched marketing team) can end up costing you more money—sometimes a lot more—than you’ll ever save.

But you’ll never know what you’re missing unless you give professional PPC management a try.

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“The Group Twenty Seven team is very data- and numbers-driven with a good understanding of AdWords. Pauline is a prompt and frequent communicator, which for me is an A item. And unlike many consultants, she will listen to you and work to understand your business.

Perhaps the biggest complement I can give Pauline is that she understands that my business is about making money. She is focused on using pay per click to improve our bottom line — not number of visits, not cost per click … but real “money in the bank” results.

Through the years, I have wasted a lot of money with 3rd party PPC companies with results ranging from poor to terrible. The time and money we have invested with Group Twenty Seven is time and money well spent.

I consider Pauline an extension of the Sign Art Etc team.”

Doug Ellenberger, President, Sign Art Etc

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