We get it. A penny saved is a penny earned—especially when it comes to your business. So if you can save money by doing PPC in house (rather than hiring an outside PPC agency), then why not?
But here’s the thing: Whether you’re a business owner with a penchant for marketing, or an experienced executive with a solid marketing team, it’s not easy to do PPC well.
Over the years, we’ve picked up many accounts from PPC do-it-yourselfers and have identified three mistakes DIYers commonly make. (To find out what they are (and how to avoid them), check out Pauline Jakober’s article on common PPC mistakes in Search Engine Land.)
In fact, doing PPC yourself (or assigning it to your already-stretched marketing team) can end up costing you more money—sometimes a lot more—than you’ll ever save.
But you’ll never know what you’re missing unless you give professional PPC management a try.