Case Study

My Foot Shop Increases Sales and Brand Equity With Google Shopping and Brand Building Campaigns

My Foot Shop logo

Since 1999, My Foot Shop has been helping customers find the right products with medically guided shopping. More than just a retail store, My Foot Shop’s mission is to democratize healthcare and build a community of customers.


  • Over-optimization. PPC accounts were so tightly managed, ad spending was in decline and performance suffered. The client wasn’t reaching customers in the early stages of the buying process and little attention was paid to brand awareness.
  • Brand campaign revenue was trending down.


  • Restructure overall program strategy. Rather than pausing “lower-performing” campaigns, the Group Twenty Seven team focuses on improving metrics important for brand awareness and overall account growth.
  • Launch keyword and audience targeted campaigns in Search, Dynamic Search Ads and Smart Shopping.


  • 41% increase in revenue year-over-year.
  • 16% increase in revenue from brand campaigns.
  • 43% increase in revenue from Smart Shopping campaigns (with a cost decrease of 13%).
  • Smart Shopping now outperforms traditional shopping campaigns.

Their mix of creativity, data driven solutions, and transparency sets them apart.

“When we started working with Group Twenty Seven, we were ready to spend more in order to make more — but we weren’t sure how to do it strategically. Pauline and her team came in and tested new approaches and strategies that are taking our results to new levels. At the same time, they stay aligned with our goals and keep us well informed. It’s this mix of creativity, data driven solutions, and transparency that sets them apart. I highly recommend them.”

Chris Case —Christopher Case, CMO, My Foot Shop