When we think of creative people, we tend to think of artists and innovators—not necessarily PPC pros. (Sorry!)
But sometimes, a shot of creativity is exactly what we need to find new ways to optimize our campaigns and reduce wasted PPC ad spend.
For example, most PPC pros and marketing teams use familiar tactics—such as managing negative keywords and filtering out high cost-per-acquisition keywords, ad groups and campaigns—to cut back on ad spend.
But many PPC professionals are less familiar with more inventive approaches, such as tiered bidding, ad scheduling and ad delivery options, to keep ad spending in check.
In Pauline Jakober’s most recent Search Engine Watch column, she walks through five underused PPC tactics you can use to tighten your PPC spending, while maximizing your returns.