Not every client has a huge PPC budget. Granted, once we’ve proven the value of PPC to our clients, budgets tend to increase. (Some clients even give us unlimited budgets, as long as we meet specific revenue-spend ratios.)
But usually, it takes time gain this trust.
In the meantime, we have to find creative ways to work with budgets that may only allow for one or two clicks a day in a competitive market.
And to do that, we have eight different strategies we use, ranging from implementing tighter controls to utilizing off-the-beaten-path tactics.
To find out what these strategies are specifically, take a look at Pauline Jakober’s article on working with a modest PPC budget in Search Engine Watch.