It’s that time of year again! A time when you can’t open a news app or social media account without getting hit with an end-of-year top 10 list. “The top 10 movies of 2015!” “The top 10 fiction books!” “The top 10 grey tabby cat videos!”
At Group Twenty Seven, we mark the end of the year with a different kind of list: The top three ways we failed in B2B PPC 2015. (We tried to compile a top 10 list but ran out of examples. Ha!)
It’s not that we ENJOY telling everyone where we came up short this year. (Nope. It doesn’t feel good!)
But at the same time, we recognize that in the world of PPC, nobody gets it right 100 percent of the time. So by sharing how we failed, we hope to improve everyone’s odds of getting it right next time.
To find how where we stumbled in B2B PPC last year, check out Pauline Jakober’s latest article in Search Engine Watch.