What Are Google AdWords Product Extension Ads?

by Pauline Jakober
May 4, 2012
Ad Formats

Have you been wondering about those image ads with the expandable product plus boxes?

Product Extension Ads are a great way for your products to gain more exposure as well as gain a competitive advantage.

See the examples below:

The two examples above show the product extension ads in the center but they can also have right side bar placement as well. These are not to be confused with Product Listings Ads. Like Product Listing Ads you must have a live and updated Google Merchant Shopping Feed with the two accounts linked.

How Do You Implement?
It’s easy to include product extension ad images to your search campaigns. At the campaign level, go to the Ad Extensions Tab and choose Product Extensions. Select the campaign you’d like to include Product Extensions and save. It can take a few hours for your Product Extensions to impression and you should use the Google Ad Preview Tool to view and test.

TAGS: Ad Formats, Ad Innovations, AdWords, Improve Adwords ROI, PPC Management

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