Why will people click on one ad — and not another? Obviously, lots of factors go into the decision. But one factor that’s essential is trust. If your ads look slightly “off” or a little bit suspicious, people are much less likely to click on them. When you unintentionally set …Read More
Well-rounded B2B digital advertising programs include campaigns that are geared to demand generation, brand awareness, and lead capture. Understandably, most programs put the greatest emphasis on lead capture. But that doesn’t mean B2B advertisers can ignore the foundational work they need to do to get to the lead capture …Read More
Lead forms have been around for a while in the Google advertising network, but when we first tested them in late 2019, we didn’t get great results. But the world of PPC changes fast. And given that we’re now halfway through 2020, we thought the time is ripe …Read More
I was interested to see a recent article in MarTech Today about how some major brands (Procter & Gamble in particular) are pushing back against programmatic advertising. As stated in the article: In the past year, major brands have called into question the notion that mass marketing necessitates a …Read More
We’ve written before about the growing popularity of online video ads. But if you haven’t yet tried AdWords for video, you may not realize you have two options for where and how your video ads display: TrueView in-stream video ads and TrueView in-display video ads. TrueView In-Stream Video …Read More
Have you been wondering about those image ads with the expandable product plus boxes? Product Extension Ads are a great way for your products to gain more exposure as well as gain a competitive advantage. See the examples below: The two examples above show the product extension ads in the …Read More
Have you noticed the image ads placed on the top right of Google’s search engine results pages? These are Product Listing Ads. Below you can see the Product Listing Ad (red arrow) for our client Microfiber Wholesale. In addition to their Product Listing Ad there is also a …Read More
