5 GDN Optimizations You Won’t Want to Miss

Most PPC pros spend the bulk of their time on the biggest “bang-for-your-buck” PPC campaign elements, such as account setup, settings, ad creative and strategies. And that makes sense.

However, it’s also worth their time to take a second, closer look at more subtle optimizations. These optimizations may not take accounts from “zero to hero,” but they can still add up to significant improvements.

In my August Search Engine Land column, I pointed out some of these smaller optimizations in the Search Network.

More recently, I used my September column to point out a few similar optimizations you can make in the GDN.

Fortunately, many of these optimizations don’t take a ton of time to implement. So when you find yourself with even a few moments to spare, I invite you to dive in!

GDN optimizations

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“Dear Pauline:

I am writing to you to express my feelings towards the work you have done for Sunvent Industries and our Google Adwords and Microsoft adCenter Campaigns.

I wanted to let you know how impressed I am with your dedication and service to improving our PPC campaigns. Not only have you saved us a tremendous amount of money that would have been otherwise wasted, you have honed in on our keywords and campaigns in general making them so much more efficient.

The leads we now receive are almost all pertinent to what we actually manufacture here, rather than having call after call from potential customers that are not even looking for a product we carry. This has made it much easier for us to deal with phone calls and email inquiries as they are far more relevant. We are able to close more sales due to the fact that those that contact us are actually looking for a product we can provide to them.

Your tracking, dedication and reporting is extremely helpful to us. At times I feel that you are working only for us as you are so focused on our company’s success. This is greatly appreciated and I look forward to a continuing, long lasting relationship.”

Lori Joseph, President, Flood Solutions & Sunvent Industries

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