5 GDN Optimizations You Won’t Want to Miss

Most PPC pros spend the bulk of their time on the biggest “bang-for-your-buck” PPC campaign elements, such as account setup, settings, ad creative and strategies. And that makes sense.

However, it’s also worth their time to take a second, closer look at more subtle optimizations. These optimizations may not take accounts from “zero to hero,” but they can still add up to significant improvements.

In my August Search Engine Land column, I pointed out some of these smaller optimizations in the Search Network.

More recently, I used my September column to point out a few similar optimizations you can make in the GDN.

Fortunately, many of these optimizations don’t take a ton of time to implement. So when you find yourself with even a few moments to spare, I invite you to dive in!

GDN optimizations

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“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for nearly two years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business. We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn’t working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”

Jessica Polmanteer, Senior Direct of Marketing, Proxibid

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