Here’s a common scenario: You create several Google Ads campaigns for a product or service. Some of those campaigns are really doing well. Others… not so much. So the logical thing to do is pause the underperforming campaigns and divert that budget to the ones that are doing well – …Read More
Most PPC pros spend the bulk of their time on the biggest “bang-for-your-buck” PPC campaign elements, such as account setup, settings, ad creative and strategies. And that makes sense. However, it’s also worth their time to take a second, closer look at more subtle optimizations. These optimizations may …Read More
When your company finally gives its marketing team the green light to expand into paid search—and taps you to head the initiative—you know you have to get it right or risk your company taking paid search off the table for good. But getting it right isn’t easy. Paid …Read More
If you’re a regular reader of this blog, or a client of Group Twenty Seven, you know we’re all about numbers. We never expect clients to engage us on faith alone. We take pride in proving our worth with hard data, especially when it comes to ROI. So how …Read More
In some respects, running a PPC campaign is like cleaning your house. You have day-to-day activities (like emptying the dishwasher, folding laundry). But then you have smaller jobs that are easy to ignore but still need to get done occasionally (dusting lighting fixtures, anyone?). The same is true …Read More
When we suggest video ads to clients, many are taken aback. “Video ads?” they say. “Can we do that?” Well, if you have video assets and a relatively healthy PPC budget, then yes, you can. And probably should. Why aren’t video ads on everyone’s radar? Many think video ads are …Read More
