A jump in ad spend that’s not accompanied by a jump is sales is a scary, scary thing.
So how do PPC pros solve the case of the mysteriously disappearing ad spend?
Usually, the best place to start is by checking your search queries. But if everything looks in line, then you need to expand your investigation.
Fortunately, the super sleuths at Group Twenty Seven have cracked this case many times. And in her most recent Search Engine Land column, Pauline Jakober details the “who done it?” behind three common PPC ad spend mysteries.