Most successful business people agree you sometimes have to spend money to make money.
The same is true with PPC accounts.
Now that’s not to suggest you ignore budgets or spend money willy-nilly.
But if you do have a bit of extra cash you can put to work, you might do well to look for missed opportunities in your PPC account. You may have to spend more, but it could result in more leads at a lower cost—and a better return on investment.
Where are these missed PPC opportunities? Find out in my latest PPC article at Search Engine Land.