Last year, AdWords and other PPC advertising services rolled out an abundance of new features and methods. So many, in fact, it was sometimes hard to keep up!
But with the New Year upon us, now’s the perfect time to take a broader, second look at some easily overlooked PPC elements to make sure you’re making the most of them. In particular, you might want to draw your attention to your ad messaging strategy, the inclusion of video ads in campaigns and the use of remarketing lists for search ads.
In Pauline Jakober’s recent column in Search Engine Land, she dives into these three paid search areas in detail and explains why they’re so important.
Of course, these are only a small sample of the many avenues you can explore in paid search. If you really want to take your PPC campaigns to a new level this year, Pauline challenges readers to pick at least one new search tactic and test it. Who knows what you’ll discover!