YouTube has long been a go-to advertising platform for B2C marketers — but for B2B brands, it’s often still a question mark. It’s not uncommon to see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising …Read More
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can use YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose …Read More
Video advertising continues to grow in popularity. And indicators are that it still hasn’t reached saturation point. According to some studies, 87% of businesses use video as a marketing tool – up from 81% in 2018! But still, some advertisers hesitate. They worry about investing in video ads and …Read More
When businesses are new to video advertising, they often have a lot of questions. And one of the most common questions they ask is how they can achieve their video ad marketing goals. How can they use video advertising to build brand awareness? Reach a certain demographic? Target customers …Read More
If you’ve ever watched videos on YouTube, you’ve most likely seen a video ad. But for many advertisers, even seasoned ones, video ads can seem like a foreign country. Therefore, when businesses ask us about video advertising — or if we suggest it to them — they often have …Read More
Last year, AdWords and other PPC advertising services rolled out an abundance of new features and methods. So many, in fact, it was sometimes hard to keep up! But with the New Year upon us, now's the perfect time to take a broader, second look at some easily …Read More
With the PPC landscape continually changing, it's hard not to get into the habit of predicting what's going to happen next. Sometimes we get it right, sometimes we get it wrong, but it's always fun to try. Which leads us to the future of video ads, and whether we …Read More
When we suggest video ads to clients, many are taken aback. “Video ads?” they say. “Can we do that?” Well, if you have video assets and a relatively healthy PPC budget, then yes, you can. And probably should. Why aren’t video ads on everyone’s radar? Many think video ads are …Read More
