It’s that time of year again! When thoughts turn to seasonal baking (and eating!) and gingerbread, rugelach and other treats scent the air.
And one of the essential tools of baking is the cookie cutter. Cookie cutters speed up the cookie-making process and help ensure consistent results—so your gingerbread people look like people, not dolphins.
Alas, you can’t take a “cookie cutter approach” to every process—as our experience with three B2B PPC landing pages illustrates.
In a recent article in Search Engine Watch, Pauline Jakober walks through three B2B landing pages that break commonly accepted rules for landing page design. And these three pages demonstrate that, when it comes to B2B PPC, you have to leave your cookie cutters in the drawer.