Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the client started to feel that …Read More
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things …Read More
Not long ago, one of our clients—a fashion consultant—talked to us about letting her PPC campaigns continue without daily management. While she was happy with our services, her sales cycle was extremely long, and she was getting impatient. (She was using PPC to drive leads to her …Read More
If you are using broad and phrase match types, you MUST manage negative keywords because you may be paying for irrelevant clicks. To find the actual search queries go to the keyword tab in your Adwords account, choose an adgroup and click on “See Search Terms”. Choose …Read More
