Tag: structured snippets

Make It a Double! With Two Lines of AdWords Structured Snippets

by Pauline Jakober
August 17, 2017
Ad Formats

When you’re knee deep in paid search advertising, you get pretty familiar with the many different ad types and variations out there. But occasionally, something will pop up that surprises me or (more often) reminds me of a particular ad “flavor” that I had forgotten about. This happened …Read More

How’s Your PPC Ad Extension Strategy Holding Up?

by Pauline Jakober
October 8, 2015
Paid Search Strategy

Managing online advertising campaigns is non-stop busy. But every once in a while, you have to slow down, step back and take a broader view of what you're doing. And this is one of those times. What prompted it? Google's recent introduction of structured snippet extensions. Unlike dynamic …Read More