Now that 2021 has wrapped, let’s look back at all the paid search marketing topics we covered in our blog last year. We covered a lot of ground, ranging from innovative ways to use your Google Ads advertising to the special challenges of international advertising to our lobbying efforts to get “women-owned” included … Read More
Every year at around this time, my team and I like to give thanks for all the PPC functions and tools that help us do our jobs better and more efficiently. While it might be tempting to skip a gratitude post this year (who wants to celebrate anything … Read More
On March 27, Google announced that it would give ad credits to small and medium-sized businesses (SMBs) to help alleviate the impact of the coronavirus outbreak on communities and businesses. My team and I were excited to learn about this new program. But we’re also a bit anxious … Read More
Once again, Thanksgiving is quickly approaching. And in keeping with tradition, my team and I like to use Thanksgiving as an occasion to reflect and give thanks for the many PPC functions and tools that made our jobs easier this year. Because when we can complete our work more … Read More
For many PPC newbies (and even PPC pros!) Google Ads can be a scary place. Things can change and catch you by surprise, leaving you thoroughly spooked! To help you avoid that kind of chilling situation, let me outline three changes that might scare you (and your wallet) … Read More
In April 2018, Google started implementing ad suggestions. Basically, these are ads that Google generates and “suggests” that you use. The ads are developed using machine learning. They pull from prior campaigns for content, including ad headlines, descriptions, extensions and landing pages Advertisers can review, edit and/or dismiss the … Read More
One of the joys (and challenges) of a career in paid search is the constant state of learning and change. It’s a theme that runs through many of my articles. But in the busy-ness of our day-to-day PPC activities, it’s easy to simply move from one thing to … Read More
Like most other PPC pros, we’re continuing to test and experiment with the GDN as we come to grips with changes, such as the elimination of standard text ads and the roll out of responsive ads. Some of these tests are planned. But some emerge organically as our … Read More
Last December, Google communicated forthcoming changes for its Google Ad Grants program. The changes were scheduled to be implemented on January 1. However, it appears that Google is giving account owners some time to make necessary adjustments. The program provides up to $10,000 USD in AdWords advertising to … Read More
I’m delighted to announce that I’ve been invited to speak at the upcoming ADworld Experience Conference in Bologna, Italy! ADworld Experience is a unique conference because it’s based on real-life pay per click and conversion rate optimization case studies. It will run over two days: April 12 and 13. About … Read More
I was interested to see a recent article in MarTech Today about how some major brands (Procter & Gamble in particular) are pushing back against programmatic advertising. As stated in the article: In the past year, major brands have called into question the notion that mass marketing necessitates a … Read More
Back in the days of AdWords standard text ad format, marketing teams and PPC agencies would commonly create mobile-preferred ads as a way of tailoring messaging for mobile users. With the rollout of expanded text ads, we lost this “mobile preferred” option. With expanded text ads, messaging is … Read More
Immediate and positive impact.
"Working with Group Twenty Seven has had an immediate and positive impact on our organization by helping us maximize our digital footprint and work towards our organization’s goals. Alyssa and team has brought new approaches to our Google Ads strategy that has amplified our exposure and brand awareness by significantly increasing our search traffic. Not only is she a rock star when it comes to getting results, she’s also quick to respond to any of our requests and brings novel approaches to presenting data which has helped improve our reporting and messaging. Previous partners did not bring the level of engagement, awareness, and expertise that we get from Alyssa and the team and we are incredibly happy with our partnership."
—Dave Skahan, Senior Director, Commercial Operations & Demand Generation Strategy, Emulate
Client since March 2024
Couldn’t be happier with the results.
“I’ve worked with a variety of PPC/search companies over the years, and Pauline and her team, continue to be outstanding. We are in a very difficult position bidding against some of the larger cancer organizations out there, and Pauline and co continually find great ways to compete without breaking the bank.
We’ve been working with Group Twenty Seven for about four years, and I couldn’t be happier with the results. We meet with their team on a weekly basis and review status and performance. They are very responsive to our needs and always think outside of the box, as you know it’s an ever-changing field.”
—Peter Anton, VP of Marketing, International Myeloma Foundation
Client since February 2017
A partner in every sense of the word.
“Pauline and her entire team at Group Twenty Seven have been amazing to work with. They’re smart, organized and always on top of new trends and platform updates. We initially contacted them to fill a void until we could make an internal hire, but given the value they’ve brought us, we’ve kept them on board for over three years. They are truly an extension of our team with a high level of collaboration and understanding of our unique business.
We are not a traditional e-commerce company with unique inventory rotating on and off our site daily and they have gotten creative, analytical, and thoughtful to test out new ways to drive results. They are always looking for new ways to optimize our campaigns and collaborate with us to ensure we are able to demonstrate ROI. Most importantly they will let us know when something isn't working so we can decide to iterate or take a different approach. They are thoughtful of our budgets and make sure we always get the most out of every click. Group Twenty Seven is a partner in every sense of the word asking the right questions and driving results through their work.”
—Jessica Polmanteer, Senior Director of Marketing, Proxibid
November 2022
Better ROI on Google Ads dollars.
“The Group Twenty Seven Team knows their stuff when it comes to Google Ads. They were able to overhaul my advertising account to provide a similar rate of conversions at substantially less cost. They are great communicators, friendly and pleasant to work with. I wouldn’t hesitate to recommend Group Twenty Seven to anyone looking for better ROI on their Google Ads dollars.”
—Molly Owens, CEO, Truity Psychometrics
Client since June 2011
Group Twenty Seven delivers.
“Simply put, in the past ten years, Pauline and Group Twenty Seven have helped me grow a small start-up team building company into the largest corporate event company in America. Since then, I’ve enlisted Pauline to handle another one of my start-ups, with two more launching this year. Any company can say they can manage your PPC marketing, but Group Twenty Seven delivers.”
—Scott Flynn, CEO, Best Corporate Events
Client since January 2010
Steady increase in ROI year over year.
“The Group Twenty Seven team is at the core of our success with PPC management. They are a vital partner in our business and always exceed our expectations. We have been working with Pauline and her team for almost 5 years! We have enjoyed a steady increase in ROI year over year.”
—Bryan Burns, Founder, SmartHunts
Client since January 2015
Professional knowledge guiding our PPC campaigns.
“After managing our own AdWords account for several years with limited success and an ever increasing budget, we decided it was time to find someone to help us better manage and analyze our campaigns. We’ve been working with Pauline and her dedication of time and energy to our campaigns has been a huge weight lifted off our shoulders. Pauline keeps us well informed and truly cares about the quantity and quality of leads her team is driving to our site. We are thrilled with the services she offers our company and are thankful to have her honest opinion and professional knowledge guiding our PPC campaigns.”
—Alyson Arnold, Marketing Director, Conklin Office Furniture
Client since May 2012
The proof is in the numbers.
“Pauline and the team at Group Twenty Seven have reinvigorated our PPC program and helped guide us to whole new levels of success (clicks AND revenue!). Her expertise and management have helped us evaluate and restructure our program and we are thrilled with the results. Pauline has helped educate and guide us during this whole process and is an AdWords guru who is always on top of the ever-changing strategies and policies. If you are looking to improve your PPC program you want to talk to Group Twenty Seven. We’re so glad we did!”
—Karen Cirrito, Market Development Manager, Cognex Corporation
April 2019
