When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can use YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose …Read More
When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns. After all, why mess up a good thing by making changes? But this kind of thinking can leave your business vulnerable — particularly if your PPC success …Read More
While some businesses are flourishing during this pandemic, others are seriously struggling. Regardless of whether business is good or bad right now, all businesses need to continue to build and maintain brand awareness if they’re going to be resilient and strong over the long term. Video ads are an excellent …Read More
While Google continues to grow its advertising revenue (at a rate of 11% to $15.5 billion in Q1 of 2015), its growth isn't the result of ad pricing increases. On the contrary, Google's CPC has been in decline since Q4 of 2011. Analysts have long speculated about the …Read More
