For many of us, summer is almost over (sigh.). You and your marketing team may already be looking ahead to a busy fall PPC season (especially if your business is in B2C).
But summer isn’t done yet. Don’t let the few remaining days and weeks go by without using the time to make a few adjustments to your AdWords account.
In my recent Search Engine Land column, I pointed out three ways to optimize your AdWords account this summer to get better results in the fall and the following year.
In isolation, none of these small changes will rocket your campaign performance forward. But together, they can add up to significant improvements.