With the PPC landscape continually changing, it’s hard not to get into the habit of predicting what’s going to happen next.
Sometimes we get it right, sometimes we get it wrong, but it’s always fun to try.
Which leads us to the future of video ads, and whether we can expect to see them displayed in search results in the near future.
If you look at the evidence—Google’s incorporation of TrueView campaigns into the AdWords interface and Bing’s recent testing of video ads in its search results—we predict we’ll see video ads in Google search results sooner than later.
Get the goods on the possibility of video ads in search results in Pauline Jakober’s column in Search Engine Land.