If your PPC account has been on the couch for a while, the idea of getting it back into shape can be overwhelming.
This is equally true (if not more so!) when taking over a new PPC client account that needs immediate attention.
Where do you even start?
In her Search Engine Watch column, Pauline Jakober outlines a detailed plan to cut wasteful ad spend and boost efficiencies immediately, while also revamping longer term strategy.
The best part? It only takes about 25 minutes of your time—a week!