Whip Your PPC Into Shape in Just 25 Minutes a Week

If your PPC account has been on the couch for a while, the idea of getting it back into shape can be overwhelming.

This is equally true (if not more so!) when taking over a new PPC client account that needs immediate attention.

Where do you even start?

In her Search Engine Watch column, Pauline Jakober outlines a detailed plan to cut wasteful ad spend and boost efficiencies immediately, while also revamping longer term strategy.

The best part? It only takes about 25 minutes of your time—a week!

PPC ad spend