Most of us are familiar with commonly used AdWords extensions, such as sitelinks, call extensions and callouts. We know how they work and where they work best. And because we’re familiar with them, we tend to go back to them again and again. Which is fine! If they’re …Read More
Sometimes, PPC clients come to us with something special they want to promote. It could be a new service they're launching. Or excess product inventory they need to move. They could be holding a special event, running a contest or providing a limited time product incentive. Whatever the "something …Read More
In the previous post in our series about our client onboarding process, we talked about account structure and strategy. With those pieces in place, we're ready to move onto the next (and most visible) step in the process: PPC ad messaging. As I mentioned in a recent Search Engine …Read More
Managing online advertising campaigns is non-stop busy. But every once in a while, you have to slow down, step back and take a broader view of what you're doing. And this is one of those times. What prompted it? Google's recent introduction of structured snippet extensions. Unlike dynamic …Read More
